MFB Chief Officer Peter Rau said every day Victorian firefighters attend an average of eight preventable house fires.
“While there are literally thousands of ways a house fire can start, really they all boil down to one thing – a moment of carelessness, neglect or distraction,” he said.
“We want people to think twice before putting themselves and their homes at risk of fire.”
CFA Chief Officer Euan Ferguson said more people die in house fires than in bushfires – however, most fatal fires at home could be prevented.
He said last year’s campaign reached more than 3.2 million people on Facebook alone.
“Victorian firefighters attended 3,170 preventable house fires last year, with a third of them starting in the kitchen,” he said.
“The Safe Mistake Zone is an engaging and entertaining campaign that will be travelling around the state in a regional road show all winter to help spread fire safety messages.”
At today’s launch, members of the public were invited to make a safe mistake like getting a badly spelt (temporary) tattoo or posing for an embarrassing photo in the Safe Mistake Zone photo booth.
There was also an ’unsafe mistake’ tent, where people could learn about the unexpected causes of Victorian home fires – such as overheating laptops and curling wands.
Mistakes at home cause fires, visit www.safemistakezone.com.au make a safe mistake instead.